Privacy Policy

Your privacy is paramount to us. At Wisdom Balance (wisdombalance.com), we are deeply committed to responsibly managing, using, and protecting your information. This Privacy Policy details how we collect, use, disclose, and, in certain instances, share your information when you visit and interact with our website (the “Website”), as well as how you can control certain uses of that information. Please take the time to read and understand this policy thoroughly.

If you have any questions about our Privacy Policy or practices, please contact us at [email protected].

Information We Collect

When you use our Website, we collect various types of information from or about you. We categorize information that directly or indirectly identifies, or is reasonably capable of being associated with, you or your household as “Personal Information” or “Personal Data.”

We collect the following types of Personal Information:

Information You Directly Provide to Us: You typically share Personal Information when you create an account, purchase services, fill out a survey or form, sign up for emails, submit a comment, or provide feedback. This includes:

Identifiers & Contact Information: Your name, email address, phone number, and communication preferences.

Commercial Information: Details about your purchases or use of our services, such as consultation service purchase history and submitted form details (e.g., specific requirements for Feng Shui adjustments, relationship consultations, health consultations, numerology consultations).

Birth Information: Your gender, date, and time of birth, which are necessary for I Ching predictions and certain consultation services.

Financial Information: Transaction records provided by secure third-party payment processors like PayPal or Stripe. We do not directly store your full credit/debit card information.

Survey/Questionnaire Data: Basic demographic and psychographic information (ee.g., age range, marital status, interests) that you voluntarily submit.

Contest and Sweepstakes Data: If you participate in a contest or sweepstakes, you may provide your name, home address, email address, phone number, and any declared responses to survey questions.

User-Generated Content: Information you share or post through the Website or services, such as reviews of our Website or services, or images you might upload.

Information We Automatically Collect: When you visit our Website, or view our emails, we or third-party services may automatically or passively collect non-personal information from your browser or device. While this data typically doesn’t personally identify you on its own, it can be combined with other information. This includes:

Online Activity & Usage Analytics: Limited information about how you use the internet and interact with our Website, such as browse and/or search history, interactions with our content, clicks on links, general website usage and navigation, and referral paths.

Device-Level Data/Log Files: Browser information, operating system, device type, Internet Protocol (IP) address, location, browser type/version, browser ID, internet service provider, entrance/exit pages, and timestamps.

Geolocation Information: We may derive geographic information from your IP address.

Inference Information: Information we can determine or predict about your preferences or characteristics based on your online activity.

Advertising Measurement Data: Data related to advertisements seen on our Website, including ad views (impressions), clicks, or interactions.

Cookies and Tracking Technologies: We use cookies (small text files stored on your device) and similar tracking technologies (like web beacons, pixel tags, or log files) to collect usage information, enhance your Browse experience, remember your preferences, analyze website traffic, and deliver more personalized content and advertising both on and off our Website. You can manage your cookie preferences through your browser settings.

Information Combination: We may combine information we receive from and about you, including information you provide, information we automatically collect, and information from other online or third-party sources (including social networks you use to connect to Wisdom Balance). This helps us tailor our communications and improve your experience.

How We Use Your Information

We are committed to protecting and maintaining the privacy of your information. We process your data based on valid legal grounds under applicable data protection laws. We use the information we collect for a variety of business purposes, including:

Providing and Managing Services: To fulfill your purchases, provide the specific consultation services you request (e.g., I Ching predictions, Feng Shui adjustments), process orders and payments, respond to inquiries, feedback requests, or comments, and provide other forms of customer support.

Website Operation and Improvement: To analyze website usage, optimize website functionality and content, detect and fix bugs, and create new features. This includes monitoring website traffic and visitor behavior to improve our services and develop new offerings.

Personalizing Your Experience: To provide you with content recommendations, specific offers, and a more personalized advertising experience based on your interests and past interactions on our Website, including email communications.

Marketing and Promotions: To contact you with offers and promotions, send marketing communications, and inform you about new services or special offers, always with your consent where required. This may also include managing submissions for contests, sweepstakes, or other promotions.

Analytics and Demographic Purposes: For creating audiences based on demographic or location-based information for marketing and customization purposes, and for understanding user trends.

Authentication: To help authenticate any account you create on our Website.

Alliance/Affiliate Marketing: For content containing affiliate links (e.g., Amazon Affiliate links), we use cookies to track purchases originating from these links, which allows us to earn commissions. This typically involves anonymous identifiers and not direct collection of your personal identity.

Legal Compliance and Security: To comply with applicable laws and regulations, respond to legal requirements (e.g., court orders), enforce our terms and conditions, prevent fraud, ensure network and information systems security, and protect the rights, property, and safety of Wisdom Balance, our users, and third parties.

How We Share or Disclose Information

We understand your concerns about information sharing. We may share or disclose the information we collect with different third parties for various purposes, including:

With Your Consent: We will share your information when you have given us explicit consent to do so.

Service Providers and Affiliates: We may provide access to information to outside parties that perform services on our behalf, such as subscription processing, email list management and distribution, payment processing (e.g., PayPal, Stripe), order fulfillment, website hosting, analytics (e.g., Google Analytics), and other administrative services. These providers are bound by confidentiality agreements and are only permitted to use your information to perform their contracted services.

Third-Party Advertising Partners: We may leverage third-party advertising partners (e.g., Google Ads, other ad networks, data management platforms) to display advertising on our Website and manage our advertising on other websites. These partners may use technologies like cookies and tracking beacons to collect anonymized information to deliver more relevant ads and marketing messages. We may also sometimes provide specific and anonymized information to service providers (e.g., hashed, unidentifiable email addresses, mobile ad IDs) who may attempt to match our data with their own to provide a more personalized ad experience.

Clients, Contest and Promotion Providers: If you enter a contest or sweepstakes sponsored by a third party or client and have opted into marketing, the information you provide may be disclosed to that third party, subject to their own policies.

Business Transfers: As our business develops, we may sell or buy subsidiaries, affiliates, assets, or other business units. If another entity acquires us or any of our assets, the information we have collected about you may be transferred to that entity. In cases of bankruptcy or reorganization, your information may be considered an asset and sold or transferred to third parties. Should such a sale or transfer occur, we will make reasonable efforts to require the transferee to use personally identifiable information provided through this Website in a manner consistent with this Privacy Policy.

Legal Reasons & Law Enforcement: We may disclose information to legal parties if required by law or subpoena, or if we believe it’s necessary to comply with reasonable requests of law enforcement, protect the security or integrity of our properties and data, or protect the rights, property, or personal safety and security of our organization or others.

Aggregated or Anonymized Information: We may share aggregated or anonymized non-identifiable information with third parties (including affiliates and non-affiliates) for their marketing or analytics uses.

Third-Party Content, Links, and Plugins

Our Website may contain links to other websites (“Third-Party Pages”) and include content, graphics, video, images, or information belonging to or originating from other third parties (“Third-Party Applications”). We do not investigate, monitor, or check any Third-Party Pages or Applications for accuracy, completeness, or appropriateness, and we are not responsible for them.

The inclusion of any hyperlink to Third-Party Pages or Applications does not imply approval or endorsement by Wisdom Balance. These links are provided solely as a convenience or benefit to users. Your interactions with third parties on our Website, or based on their presence or appearance, are solely between you and the third party. We make no representations or warranties regarding the content, ownership, or legality of any linked third-party website. If you choose to leave our Website to access any Third-Party Pages or Applications, you do so at your own risk.

Our Website may also offer features that allow you to interact with social plugins from social media sites (e.g., Facebook’s “Like” and “Share” buttons), other widgets, and interactive mini-programs. These features may collect your IP address, the page you’re visiting on our Website, and may set a cookie to function properly. We cannot control the information collected, stored, or used by social network plugins, and we are not responsible for their practices. If you choose to link to us or use certain social media features, we may receive certain information about you from the third-party social networks, depending on your registration and privacy settings on those services.

Data Security

Wisdom Balance is committed to handling your information with a high standard of security. We maintain numerous administrative, technical, and physical safeguards to protect your Personal Information from unauthorized access, use, or disclosure.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to protect your information, we cannot guarantee its absolute security. By using our Website, you acknowledge and accept this inherent risk. If you have any questions about security on our Website, please contact us at [email protected].

Your Rights and Choices

We respect your privacy rights and provide you with reasonable access to and control over your personal data collected through this Website.

Unsubscribe Preferences:

Email Marketing: You can review or change your preferences for receiving subscriptions (e.g., article updates), promotional communications, and alerts at any time through your member account’s mail preferences and “my alerts” section, or by contacting us at [email protected]. You can also opt-out of receiving such email communications by following the unsubscribe instructions contained in the email. Even if you opt-out of certain emails, we may still send you messages about your transactions or other important non-marketing communications.

Cookies and Tracking Technologies: Most commercial browsers allow you to manage your own cookie preferences to: (1) notify you when you receive a cookie so you can choose whether to accept it, (2) disable existing cookies, or (3) default to rejecting all cookies (or certain types, like third-party vs. first-party). However, restricting the use of these trackers may negatively impact your experience on our Website, as certain functions may be less personalized or not function as intended due to missing tracking and analytical functionalities. To learn more about personalized and interest-based online advertising and how to opt-out of some of these practices, you can visit the Digital Advertising Alliance (DAA) resources at https://www.aboutads.info/choices (or https://www.youronlinechoices.eu/ or https://youradchoices.ca/en/tools for EEA and Canada respectively) or the Network Advertising Initiative (NAI) online resources at https://www.networkadvertising.org/choices/. You can also opt-out of some interest-based advertising in mobile apps by visiting https://www.aboutads.info/appchoices. Please note that opting out of more personalized or interest-based online ads does not mean you will no longer see ads; it simply means the ads will be non-personalized or follow NAI self-regulatory programs and should not be based on your interests or Browse behavior. Wisdom Balance is not responsible for the effectiveness of, or compliance with, any opt-out options or programs of third parties. Third parties may still use cookies or other tracking technologies for analytics, fraud prevention, and other purposes permitted under these self-regulatory programs.

Deleting and Managing Your Data: To submit a request for Wisdom Balance to delete all collected data, please contact us at [email protected].

Your Data Retention: We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to resolve outstanding account balances, comply with our legal obligations, resolve disputes, and enforce our agreements.

Testimonials / User-Generated Content

We may display personal testimonials from customers, along with ratings and other endorsements, on our Website. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, please contact us at [email protected].

For user reviews and image upload features (User-Generated Content), you acknowledge that you are responsible for any information or material you provide to Wisdom Balance or post, upload, input, submit, or transmit to the Website (“Submissions”), including the legality, reliability, appropriateness, originality, and copyright of any such material. You may not upload, distribute, or otherwise publish through the Website any content that is libelous, defamatory, incendiary, discriminatory, false, vulgar, obscene, pornographic, profane, harassing, threatening, invasive of privacy or publicity rights, abusive, illegal, hateful or otherwise objectionable, or that targets sex, gender, race, color, sexual orientation, national origin, religious views or disability, or is otherwise objectionable, or that may constitute or encourage a criminal offense, violate the rights of any party, or otherwise give rise to liability or violate any law.

Additionally, you agree that you will not: (a) conduct any advertising or business solicitation of any Submission; (b) disrupt the normal flow of dialogue or make a Submission unrelated to the topic being discussed (unless it is clear the discussion is free-form); (c) post a chain letter or pyramid scheme; (d) impersonate another person; (e) distribute viruses or other harmful computer code; (f) harvest or otherwise collect information about others, including email addresses, without their consent; (g) post the same information several times or “spam”; or (h) engage in any other conduct that restricts or inhibits any other person from using or enjoying the Website, or which, in the judgment of Wisdom Balance, exposes Wisdom Balance or any of its licensors, partners, or customers to any liability or detriment of any type.

Submissions shall be treated as non-confidential and non-proprietary. Wisdom Balance shall have no obligation of any kind with respect to such Submissions and shall be free to reproduce, use, disclose, modify, display, and distribute the Submissions to others without limitation. By transmitting such Submissions to Wisdom Balance and the Website, you automatically grant to Wisdom Balance a perpetual, worldwide, royalty-free, irrevocable, non-exclusive right and license (including sublicense rights) to use, copy, modify, adapt, publish, translate, edit, and distribute such Submissions (in whole or in part) worldwide and/or to incorporate it in other works in any form, media or technology now known or hereafter developed for the full term of any copyright that may exist in such Submissions. You also permit any other user of the Website to access, view, store, or reproduce the Submission for that user’s personal use. Without limiting the generality of the foregoing license, if you submit a Submission that consists of a “testimonial,” you acknowledge that you grant Wisdom Balance the right to display such Submission in whole or in part on the Website or in any other format or media at any time.

Please note, Wisdom Balance does not wish to receive any Submission that contains your confidential information, and any Submission received will be deemed not to be confidential.

International Transfers

Wisdom Balance operates an internationally offered website, and we or our service providers may process, transfer, and store information about our users on servers in various countries, including the United States, Spain, or other locations where Wisdom Balance or its affiliates operate. Data protection laws in these countries may differ from those in your country of residence. We take steps to ensure appropriate safeguards are in place when transferring data to protect your information. Note that any international information transfer would primarily involve anonymized, non-identifiable information.

If you are using our products and services in the European Union (EU) or European Economic Area (EEA), United Kingdom (UK), or a United States State with specific protection laws, please review the sections below for more information regarding privacy rights associated with those locations.

Children’s Privacy Policy

Protecting the privacy of children is important to us. Our Website is not designed for, or intended for use by, anyone under the age of 18. Wisdom Balance does not knowingly collect or store personal information from anyone under the age of 18. If you have concerns about our Website or services offered, or if you believe your minor child has accessed our Website and provided personal information, please contact us immediately at [email protected] so we can take steps to delete that information.

Revisions to This Privacy Policy

Wisdom Balance reserves the right to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time, at its sole discretion, to adhere to any industry or legal policy updates. Any changes will be effective immediately upon the posting of the revised Privacy Policy on this Website. We will make an effort to highlight material changes to this policy at the top of this page and indicate a revision date on the Policy itself. Your continued use of the Website following the posting of changes to this Privacy Policy means you accept those changes. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.

How to Contact Us

If you have any questions or concerns about this Privacy Policy, please send us an email at [email protected].

Specific Privacy Notices by Location

Residents of certain locations, including Nevada, California, Virginia, the European Union or EEA, and the United Kingdom, have specific rights regarding the collection, use, and sharing of personal information. Please review the relevant sections below for details.

California Privacy Notice

This California Privacy Notice applies only to individual residents of California and serves as an addendum to the information contained in our Privacy Policy specifically for those residents. The California Consumer Privacy Act of 2018, including as amended by the California Privacy Rights Act of 2020 (“CCPA”), provides additional rights to know, delete, correct, limit, and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights. For the purposes of this California Privacy Notice, “Personal Information” means any information that specifically identifies or can be linked to a specific resident or household and is not defined as publicly available information.

In the past 12 months, Wisdom Balance has collected the following categories of information as it relates to CCPA:

Personal Identifiers: Email Address, Name, Address, Account Names/Passwords, or other similar identifiers.

California Customer Records (Cal. Civ. Code § 1798.80(e)): Such as birth date, contact information, and payment information.

Characteristics protected under California or federal law: Such as age/gender, or other information you may provide us directly.

Commercial Information: Such as payment and purchase history.

Internet/Electronic Network Activity Information: Such as device information, data logs, and analytics information.

Geolocation Data: Such as precise geo-location information from your device GPS or generated based on IP address from Wi-Fi.

Other Personal Information: Such as information you post on our social media pages or otherwise provide to us.

Inferences: Including information about your interests, preferences, and favorites.

Disclosure of Information: We may disclose specific categories of personal information or identifiers to the service providers, third-party advertising and analytics companies, and additional affiliates/providers outlined in this policy, as described in the “How We Share or Disclose Information” section of this policy. This includes disclosure of your information to service providers/affiliates for specific business purposes. When we disclose information for such purposes, we enter into a contract that outlines specific data security and confidentiality of that information, and limits its use to specific purposes outlined in that contract. In the preceding 12 months, we have disclosed each category of personal information listed above.

Wisdom Balance “sells/shares” information as outlined in the CCPA to the extent that we engage third-party companies to use tracking technologies within their services, including personalization and contextualization of advertising messages. Third-party partners may use specific tracking technologies, like Cookies as defined above, to collect specific information about your use on our properties or other platforms/sites, to deliver more personalized advertising messages to you. Depending on which of our products and services you use, we may “sell/share” the following categories of personal information to third-parties for more personalized contextual and behavioral advertising: Contact information, device level information, connection data, demographic data, inferred interest information, user-generated content, geolocation, and social media data.

Your California Privacy Rights: If you are a California resident, you are able to exercise your rights as they relate to your information under the following categories of information collected (subject to certain limitations under the CCPA, and the ability to verify your identity):

Right to Access/Right to Know: You have the right to request or access all of the Personal Information that we have collected and disclosed in the past 12 months. Please note that you may access this information twice in a 12-month period.

Right to Request Deletion: Under California law, you have the right to request that we delete all Personal Information we have about you, under certain circumstances.

The Right to Opt-Out of Sales/Sharing: Under California law, you have the right to opt-out of the “sale” or “sharing” of your Personal Information that we have collected about you to third-parties now or in the future for the purposes of contextual advertising or analytics.

Right to Limit Sensitive Personal Information Use: Under California law, you have the right to limit the use and disclosure of your Personal Information to only that necessary for us to provide specific Products or Services to you. We will not use or disclose your Personal Information after you have requested its limitation, unless you subsequently provide consent for the use of such Personal Information for other purposes.

Right to Non-Discrimination: Under California law, you have the right not to receive discriminatory treatment for exercising your rights. Please note that if the exercise of these rights limits our ability to process specific Personal Information, we may no longer be able to provide you our products and services in their full capacity.

How to Submit a Request to Exercise Your Rights: To submit a request for the access or deletion of your information, please submit a request by filling out [this form].

Before we can process your request, we will need to verify your identity and confirm you are a resident of California. This process may require us to request additional personal information from you, including, but not limited to, your email address, phone number, or last communication with our products or services. If we are unable to verify your identity and residence in California, we may decline your request for deletion or access to personal information.

If you would like to Opt Out of “Sales” as defined by the CCPA, you may submit your request by clicking [here – Please insert the link for “Do Not Sell My Personal Information” here] or finding the “Do Not Sell My Personal Information” link on the footer of all of our properties. As listed above, we may need to verify your identity and location.

You may also designate an authorized agent, in writing or through a power of attorney, to request to exercise the rights on your behalf as directed by California Law. If you choose to use an authorized agent to exercise your rights under the CCPA, we require that you provide us with written permission to exercise your rights and to verify your own identity with us.

California “Shine The Light”: Site Visitors who are residents of California may request a list of the categories of personal information disclosed by us to third-parties during the preceding calendar year for those third parties’ own direct marketing purposes, and a list of the categories of third parties to whom we disclosed this information. To make this request, please refer to the “How to Contact Us” section of this Privacy Policy and specify that you are making a “California Shine the Light Request.” As with all above requests related to the CCPA, we will need to verify your identity and residence in California, and you may only request this once per calendar year.

Financial Incentives: At times, our products may offer opportunities to receive certain benefits, such as a discount or free service, that may require your personal information. These opportunities could be considered a financial incentive under applicable law. When you participate in a financial incentive, you agree to the terms of that incentive and may revoke your participation depending on the incentive (e.g., by opting out of emails or exercising a data deletion event).

Virginia Privacy Notice

This Virginia Privacy Notice applies only to individuals who are Virginia residents. The Virginia Consumer Data Protection Act (“VCDPA”) provides additional rights and requires businesses collecting or disclosing Personal Information to provide notices and ways to exercise your rights.

“Personal Information” is defined as any information that is linked to or reasonably linkable to an identified person. Personal information does not include anonymized data or publicly available information.

We may collect Personal Information from you, provided to us directly or automatically, as defined in the “Information We Collect” section of this policy. As defined under Virginia law, Precise Geolocation data is considered Sensitive Personal Information.

We may share this Personal Information identified above with our service providers receiving information to perform services for us on our behalf.

We do not “sell” your Personal Information as defined under Virginia law, which is limited to the exchange or sale of Personal Information to a third party for monetary benefit.

As stated and defined in the “How We Share or Disclose Information” section of this Policy, Wisdom Balance does share personal information that is gathered when you visit our Products, such as cookies and tracking beacons, with third-parties for more personalized and customized advertising purposes. You may opt-out of sharing by following the instructions provided below.

If you are a resident of Virginia, you have the following rights under Virginia law regarding your Personal Information:

Right to Access: You have the right to request any Personal Information we collect, which may include requests to obtain a copy of such information.

Right to Delete: You have the right to request the deletion of your Personal Information that is collected by us.

Right to Opt-Out: You have the right to opt-out of the utilization of your Personal Information for purposes of targeted advertising messages, or the sale of personal data.

Right to Non-Discrimination: Under Virginia law, you have the right not to receive discriminatory treatment for exercising your rights. Please note that if the exercise of these rights limits our ability to process specific Personal Information, we may no longer be able to provide you our products and services in their full capacity.

For the above rights to be valid, we must be able to verify your identity and your authority to make these requests. These rights are also subject to various exclusions and exceptions under applicable laws. We will verify your identity by using information that you provide, such as your first name, last name, and email address.

If you are a Virginia resident and wish to exercise these rights, please reach us in one of the following ways: You may fill out [this form – Please insert the link to your form here] to request access to or deletion of your data; you may also contact us using the information in the “How to Contact Us” section below.

Notice for Residents of Nevada

This Specific Privacy Notice is intended for residents of Nevada. Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt-out of future sales of certain covered information that a website operator has collected or will collect about that resident. You can opt-out of sales by clicking [here – Please insert the link for “Do Not Sell My Personal Information” here] or contacting us at the email address in the “How to Contact Us” section of this Privacy Policy.

Notice for Residents in the European Economic Area (EEA) and United Kingdom (UK)

This Specific Privacy Notice serves as an addition to the information contained in this Privacy Policy above and applies only to those individuals located in the EEA, UK, or Switzerland. This Notice is written to comply with applicable privacy laws, specifically the General Data Protection Regulation (“GDPR”), and guidance from the European Union (EU). For the purposes of this Notice, “Personal Information” is defined as any information that is linked to or reasonably linkable to an identified person.

The EU and UK data protection laws make a clear distinction between companies that process personal data for their own purposes (also known as Data Controllers) and organizations that process personal data on behalf of other companies (also known as Data Processors). Depending on your use of our Products, Wisdom Balance may act as either a Data Controller or a Data Processor with respect to your personal data. We generally act as a Data Controller for the information you provide directly to us through the use of our Products. We can also operate as a Data Processor on behalf of another company acting as the Data Controller.

Legal Basis for Processing Personal Data: Wisdom Balance will only process your Personal Data or Information if we have a legal basis to do so. These situations include: For our legitimate interests (as defined below) or those interests of a third-party; to comply with legal and regulatory obligations; to perform any contractual obligations to you; where you have given us specific consent, including to send you email messages.

Legitimate Interests: Wisdom Balance may collect or process Personal Information to pursue the legitimate business interests defined in the “Purposes For Processing Personal Information and Legal Basis Processing” section below. To determine these legitimate interests, we balance our legitimate interests against the legitimate interests and rights of you and others and only process Personal Information aligned with those interests where they are not overridden by your data protection rights.

Purposes For Processing Personal Information and Legal Basis Processing: Below we have outlined our Legitimate Interests and Legal Bases for Processing any Personal Information that you have provided to us. This is in addition to the “How We Use Information We Collect” section above in this Policy.

To Provide Products or Services that you request: We need to process your Personal Information in order to deliver specific services you may request of us according to any applicable contract between us.

To Respond to inquiries, or provide other types of reader support: It is necessary for us to use your Personal Information to respond to any requests or inquiries you make to us or provide other types of reader support made at your request.

To Provide, Personalize, Measure, and Improve Marketing Communications: This includes sending you promotional emails or communications or any other information that could be of interest to you specifically with your consent. We may also use specific analytics and Personal Information to better understand you, our readers, and how our Marketing Communications may perform. This processing is done on the basis of legitimate interest in undertaking marketing activities to offer products or services that may be of interest to you. These Marketing Communications may also include events, programs, contests, sweepstakes, or other promotions.

To Run, Evaluate, or Improve our Products/Services: This may include creating and testing new features for our properties, using data to analyze or upgrade your user experience, optimizing and assessing the effectiveness of advertising messages or placements, and managing the effectiveness of our communications. It is in our legitimate interests to process Personal Information to carry out these activities.

To Create a More Personalized Experience: This may include advertising messages, customized content recommendations, and specific offers or promotions to you based on your interests or digital behaviors, from us or third-parties. We will serve you this more personalized and customized experience only if you have consented to this Processing.

To Enable Service Providers and Third-Parties to perform specific activities on our behalf: It is necessary for us to process your Personal Information in order to deliver our Products and Services in their intended fashion. It is also in our legitimate interest to enable our Service Providers and Third-Parties to perform specific activities on our behalf.

To Protect You and Create A Trusted Digital Environment: This may include compliance with our legal obligations, to ensure compliance through our agreements with you and other third-parties, to ensure safe, secure, and reliable Services, and to detect and prevent crime, assure compliance with our policies, and protect and defend our rights, interests, and property. In connection with the activities above, we may conduct internal research and profiling based on your interactions on various Sites, content you submit to the Sites, and information obtained from third parties.

Your Privacy Rights: If you are a resident of the EU, UK, or Switzerland, you have the right to access, rectify, or delete any and all Personal Information that we may have collected about you. You also have the right to restrict or object to our processing of Personal Information that we have collected about you. In addition, you have the right to ask Wisdom Balance not to process your Personal Information, or provide such information to third-parties. You may withdraw your consent at any time for any data processing we do based on consent you have provided to us. We have listed out the specific privacy rights available to you here:

Right to Access: You have the right to ask us for confirmation on whether we are processing your Personal Information, and access to that information.

Right to Deletion/Erasure: You have the right to ask us to delete your personal data, as permitted under the GDPR.

Right to Withdraw Consent: You have the right to withdraw consent that you have provided to us.

Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority in the EU member state of your residence.

Right to Restriction of Processing: You have the right to request the limiting of our processing and to Third-Party Processing.

Right to Data Portability: You have the right to receive any Personal Information that you have provided to us, in a readable format.

Right to Object: You have the right to object to our processing of Personal Information, as permitted by the GDPR.

To exercise any of these rights or manage your preferences, please click [here] and follow the instructions. You may also contact us at the email address below in the “How to Contact Us” section; please specify which right you intend to exercise in your correspondence.

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